Jay-Z launches Rocawear Premium Collection
July 31st, 2008 · Filed under Style by bosslady
Jay-Z stars in the Rocawear fall/holiday 2008 campaign
He wore it throughout his successful “Heart of The City” tour with Mary J. Blige and now Jay-Z is bringing his new Rocawear Premium Collection to the masses.
According to sources within the company, Jay hasn’t been this closely involved with the line for a number of seasons. The results are evident, especially with the new sleek, mature look of the men’s collection.
Jay on stage during the “Heart of the City” tour
The women’s collection builds on past seasons, with Bronx-born actress Joy Bryant chosen to feature in the ad campaign:
Joy Bryant (third from left) and friends watch a Jay-Z concert in Rocawear’s fall ad campaign
In related news, Rocawear and its parent company Iconix Brand Group’s deal with Elizabeth Arden to produce and distribute new men’s and women’s fragrances, cosmetics, and skincare products (all of which will be creatively overseen by Jay-Z himself) should also make its debut this fall.
Rocawear Premium Collection is set to hit DrJays.com next month.
July 31st, 2008 at 2:47 pm
Damn I want that first outfit.
July 31st, 2008 at 5:19 pm
^^Co-Sign
I like the whole casual type thingy idea, LOL
Looks good.
August 1st, 2008 at 8:08 am
Man praise god rocawear is back and please believe im in it for fall 08!!! Wat up Rick Russ and Chaz!!!
August 1st, 2008 at 10:55 am
What up fellas (Rick, Chaz, Lux)? Man I like the new Rocawear stuff! Hmm, I think Jay owes me some money!
August 1st, 2008 at 5:43 pm
Good post Boss Lady! Might as well collab Miss Lady
August 2nd, 2008 at 12:36 am
WHADDUP LUX RUSS AND RICK! Not Really A Roc Fan But Jay Is Always Geared Up To Perfection So I Cant Hate. Grown Man Clothes.
August 2nd, 2008 at 1:25 pm
What up Chaz! Man I used to be a Roc fan but now its….I love the music because I’m a music lover!
August 26th, 2008 at 11:54 pm
Whatz good fellaz I been coping yall cloths more than any other brand. I mean for real so if yall stepped yall game up. Yall only stepped my swag up 4 real. Go hard or go home.
August 27th, 2008 at 4:42 am
i really love jays outfit .when am i gonna get out?
waiting strongly
October 27th, 2008 at 7:12 pm
GO OUT AND VOTE FOR CHANGE NOVEMBER 4TH !!!!!! OBAMA-BIDEN08-12